Abegoaria is our brand. It embodies all that we want to be and defines our purpose. A balance between reason and passion. Because nothing in life is important without a little passion and emotion. We do not want to be modern, neither cool, neither aspirational, neither wow… we want just (and only) to make the difference in people lives. Of all people. Those that work with us, those that partner with us, those that experience our products and services. We now we make mistakes and that we will continue to make them, but everyday we learn and each single day we will be bettter, because our purpose is higher.

We believe in a global world of shared experiences. We are richer the more experiences and diversity we accumulate.  But we also know that a globalized world tends to standardization. And we do not want to lose the identity of something greater. We believe in what Portugal has of good and genuine and we want to protect it and share it. We want to preserve the purest and most genuine wine and food products Portugal has to offer. We want to be at peoples’ table. Now and ever. Linking people to their identity and connecting people through generations. Because it is worth preserving the best of us!